Augmenta operates in the agricultural technology sector, providing a real-time, camera-based Variable Rate Application (VRA) system designed to optimize crop health and field efficiency. The company's core product is a retrofit kit that can be installed on existing agricultural machinery, making it compatible with ISOBUS and external rate controllers. This system uses 4K cameras with five different wavelengths to offer detailed insights into crop health, damaged field spots, and other critical metrics both during and after operations. Augmenta serves farmers and agricultural businesses looking to maximize their yield and efficiency through advanced technology. The company operates in various markets, including the United States, Russia, Belarus, Serbia, and the Czech Republic, among others. Augmenta's business model is based on selling its retrofit kits and providing continuous software updates and new features through a wireless connection. The company generates revenue through the sale of these kits and potentially through subscription-based services for ongoing software updates and support.

Keywords: Agricultural technology, Variable Rate Application, retrofit kit, crop health, field efficiency, ISOBUS, 4K cameras, real-time insights, software updates, wireless connection.