Atypique is a French wholesaler specializing in declassified and downgraded fruits and vegetables, aiming to combat food waste by supporting local producers. Operating within the French agricultural market, the company targets both individual consumers and businesses seeking fresh, quality produce at a reduced cost. Atypique's business model revolves around sourcing imperfect or surplus produce that would otherwise go to waste, ensuring it reaches consumers who value sustainability. Revenue is generated through the sale of these products, which are marketed as both eco-friendly and cost-effective. By focusing on reducing food waste, Atypique not only supports French farmers but also contributes to a more sustainable food supply chain.

Keywords: food waste, declassified produce, French agriculture, sustainability, local producers, fresh fruits, fresh vegetables, eco-friendly, cost-effective, surplus produce.