Athletes Unlimited (AU) is a sports startup that operates in the professional sports industry, specifically focusing on women's sports such as basketball, lacrosse, softball, and volleyball. The company's primary clients are professional female athletes and sports enthusiasts who enjoy watching these sports. AU's business model revolves around organizing and promoting professional sports events, and it generates revenue through various channels such as ticket sales, broadcasting rights, and sponsorships.

AU is known for its involvement in major sports events, including the Little League Softball World Series and the Women's National Basketball Association (WNBA) Free Agency. The company also signs professional athletes for its events, as seen with Sam Apuzzo for the 2024 AU Pro Lacrosse Season. AU's impact in the sports industry is evident in its annual impact reviews, which highlight its contributions to the growth and development of women's professional sports.

In summary, Athletes Unlimited is a dynamic player in the professional sports industry, with a focus on promoting and organizing women's sports events. Its business model is centered on generating revenue from event organization, athlete signings, and broadcasting rights, serving a market of sports enthusiasts and professional female athletes.

Keywords: Athletes Unlimited, professional sports, women's sports, basketball, lacrosse, softball, volleyball, sports events, athlete signings, broadcasting rights.