CoverRight is a digital platform that simplifies the process of navigating Medicare for its users. The company operates in the healthcare insurance market, specifically focusing on Medicare, a U.S. government insurance program primarily for individuals aged 65 or older.

CoverRight's primary clientele includes individuals who are new to Medicare, those who have recently moved, or those who qualify for a Special Enrollment Period. The company provides a one-stop-shop solution for these individuals, offering services such as providing quotes, arranging calls with licensed insurance agents, and educating users about Medicare.

The business model of CoverRight revolves around providing personalized assistance to its users. After collecting basic information from the user, the company helps find a Medicare plan that suits their needs. This includes reviewing drug costs, ensuring the user's preferred doctors are covered, and recommending a combination of coverage that matches the user's needs.

CoverRight's revenue generation model is not explicitly stated, but it likely involves earning commissions from insurance providers for every user that enrolls in a plan through their platform.

The company prides itself on its concierge-style service, aiming to save users time and money by simplifying the complex process of choosing a Medicare plan.

Keywords: Medicare, Insurance, Healthcare, Digital Platform, Personalized Assistance, Licensed Insurance Agents, Drug Costs, Doctor Coverage, Concierge-Style Service, Savings.