4Screen.com is a startup operating in the smart car technology market, specifically focusing on enhancing the in-car experience through their Mobility Experience Cloud (MXC). This platform allows drivers to connect with their surroundings via the in-car screen, transforming the vehicle into a personalized communication and shopping hub.

The company's business model is centered around partnering with businesses, car brands, and mobility providers. These partners can then interact directly with their customers or drivers through the in-car screen, offering a unique channel for communication, marketing, and service provision. This approach not only enhances the driving experience but also opens up new avenues for businesses to engage with their customers in real-time, providing personalized offers and services.

4Screen.com generates revenue through these partnerships, likely charging for access to their platform and possibly also taking a commission on transactions made through the system. The company has already partnered with several high-profile brands, including Kaufland, UUNO, APCOA, Shell, McDonald’s, and Tamoil, demonstrating the potential and versatility of their platform.

In summary, 4Screen.com is a promising startup leveraging smart car technology to revolutionize the in-car experience, providing a unique marketing and service provision channel for businesses and enhancing the driving experience for consumers.

Keywords: Smart Car Technology, In-Car Experience, Mobility Experience Cloud, Personalized Marketing, Real-Time Engagement, Business Partnerships, Communication Channel, Service Provision, Driving Experience, Innovative Marketing Strategies.